SENS, a 100% Made in India Wearable Brand, Is All Set to Disrupt the Indian Smart Wearables Market

SENS, a 100% Made in India Wearable Brand, Is All Set to Disrupt the Indian Smart Wearables Market


Today, we’ll be telling you about a new connected devices brand, SENS. SENS is the first wearables brand with 100% Made in India smart devices…entering India & Looking beyond.

With a rich legacy of over a decade in the mobile, smartwatch, wearable, and consumer durables industry, SENS is backed by the Jaina Group that has successfully created a distinct brand identity and has driven preference in the fiercely competitive Indian smart device market.

Targeting the millennials, Gen Z and everyone who is looking for stylish yet high-performing connected wearables, SENS has introduced a range of premium smartwatches, TWS earbuds and Neckbands, to be exclusively available on Amazon starting September 23, 2022.

At present we are surrounded by tech all over leading to constant changes in our lifestyles. Owing to the same, there is a need to have products that can help us with our daily hustle and elevate our lifestyle. 

Therefore, with this desire to have a better, healthier life with added convenience we can now see how connected smart devices have gradually become an everyday necessity and a part of our lives. These devices not only help us track our health and daily activities but also keep us entertained.

The Indian marketplace has evolved manifolds, it is being driven by young millennial consumers who seek quality and uniqueness. While there are many connected wearables available in the market, the fact of the matter is that there’s so much similarity between all the products that it kills the need to stick to a particular brand. The need of the hour is to find something that is feature-packed, stylish yet affordable and offers a seamless after-sales service. To address this need gap, SENS has come up with a range of smart wearables having the perfect balance of SENSational and SENSible, offering the best of both worlds – functionality as well as style. All SENS products come with essential features keeping in mind the everyday needs enabling us to do more. Further, ensuring that we get value for what we buy, the products come at affordable prices ranging between INR 699* to 3,099*.

We are today going to talk about two such products from their portfolio – Edyson 1, a smartwatch and MJ2, a neckband that are totally feature-packed and all set to disrupt the wearable and hearable market in India.

SENS Edyson 1

SENS Edyson 1 is a smartwatch that not only monitors your fitness goals but also supports Bluetooth calling that allows you to directly answer the calls from your smartwatch once you pair it with your smartphone.

The watch comes with a 1.7-inch IPS curved display that has more than 150 watch faces. It has 11 preset sports modes to help keep track of all your fitness goals. And for all the health-conscious consumers it also features a Real-Time Heart Rate sensor and SpO2 sensor. Another differentiator is its feature to monitor the menstrual cycle of female consumers.

Additionally, the watch uses its Bluetooth technology to provide social media notifications so that you are always up-to-date.

Battery life being a primary concern for us all, the Edyson 1 offers an exceptional backup of up to 3 days under regular usage and 15 days standby time. It comes with an IP68 waterproof rating to keep the watch safe from sweat and splashes.

With a blend of both, top-notch features and appealing aesthetics the Edyson 1 is an ideal companion for all fitness lovers.

It comes at a special launch price of INR 1,699 available exclusively on Amazon starting September 23, 2022.


There are plenty of neckbands available in the market, but SENS MJ 2 is the perfect choice for those looking for advanced connectivity and audio features. 

The MJ 2 comes with three of SENS’s trademarked technologies that will elevate your overall experience of the product to a whole new level. The first is AFAP™ (As Fast As Possible) charge, which offers a quick charge facility to refuel the device to full capacity in record time. Next is the SVVC™ (Smart Video Voice Connect), which can reduce latency and keep the audio and the video in smooth sync. And the third such technology is the IIC™ (Intelligent Insta Connect) which will connect the neckband to your smartphone as soon as you switch it on.

It comes with 12mm dynamic drivers for superior audio quality and features an Environmental Noise Cancellation Technology that blocks any external noise, improves sound quality, and helps in protecting your ear. All of this enhances the overall experience and makes it more comfortable to use the neckband.

It comes at a special launch price of INR 1,199 and will soon be available exclusively on Amazon. 

There’s no doubt that SENS is aggressively trying to create a name for its products in the Indian market and given the feature-loaded products the company has launched, they are all set to become a household name very soon. 

*The prices mentioned above are special introductory prices only


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